Good is a personal care brand that focuses on simplicity. We don’t tell you how many steps you need in your skincare routine and we don’t tell you to smell like roses or musk. We just make products that work and let you choose what makes you feel good.
With personal care for men on the rise, I wanted to create an approachable, unisex personal care brand. In order to appeal to all genders, I took inspiration from popular unisex clothing brands such as Nike, Vans, and Champion. I focused on a face wash and moisturizer as the first product launch however, the brand would grow to have deodorant, shampoo, and other personal care items.

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