2020 has been quite the year for any business. With all the changes this year has brought, AB Brands LLC decided to switch to in-house social media management and content creation. With three new brands, building a social media presence for them was crucial and I was able to take this task head on this summer.
I began tackling this project by creating social media strategies that would guide the content creation for our brands. By analyzing competitors, I discovered the top performing content types for each brand as well as the optimal times and frequency for posting to social platforms. Once I had the strategy, I developed the infrastructure by setting up AB Brands with e-clincher, a social media management tool. Finally, I began creating content from product photography to influencer programs.