2020 was quite the year for any business. With all the changes this year has brought, AB Brands LLC decided to switch to in-house social media management and content creation. With three new brands, building a social media presence for them was crucial.
I began tackling this project by creating social media strategies that would guide the content creation for our brands. By analyzing competitors, I discovered the top performing content types for each brand as well as the optimal times and frequency for posting to social platforms. Once I had the strategy, I developed the infrastructure by setting up AB Brands with E-clincher, a social media management tool. Finally, I began producing the content from product photography to influencer programs.
